"Jacqueline Koh
Plant your own garden and decorate your own soul, instead of waiting around for somebody to give you flowers"
February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008 August 2008 September 2008 October 2008 November 2008 December 2008 January 2009 February 2009 March 2009 April 2009 May 2009 June 2009 July 2009 August 2009 September 2009 October 2009 November 2009 December 2009 January 2010 February 2010 March 2010 April 2010 May 2010 June 2010 July 2010 August 2010 September 2010 October 2010 November 2010 December 2010 January 2011 February 2011 March 2011 April 2011 May 2011 June 2011 July 2011 August 2011 September 2011 November 2011 December 2011 January 2012 February 2012 March 2012 April 2012 May 2012 June 2012 July 2012 August 2012 September 2012 October 2012 November 2012 December 2012 February 2013 June 2013 June 2014 January 2015 April 2015

Friday, September 9, 2011 || 10:35 AM


Even before looking at these adverts,
I've already conditioned to pair Volkswagen with the following status : 'a company with brilliant marketing'. Why so? Because whenever I study for my papers, the marketing and branding textbook would always cite their campaigns, videos and advertising material.
Friends have always been posting their videos on Facebook as well.
Volkswagen's ability to attract attention, arouse interest and create a desire in my opinion largely stems from the fact that

01. They have the ability to gather iconic figures to advertise for them. We all know that Karl Lagerfeld is a very pardon me (anal) man with sky rocket standards. He will never amount to advertising for a company because of the few minutes of on screen glamour and monetary returns because he already has too much of a surplus of both. Volks's history of good branding made the big shots want to work with them. In addition, these figures starred are also the epitome of goodness in their respective fields. E.g. Karl Lagerfeld = Fashion & Style. John Mayer & Slash = Music.

"Karl Lagerfeld is like the Einstein of high fashion."

— Abbey Lee Kershaw


02. Volks emphasizes on different aspects in their different commercials. They allow consumers to veer and garner their attention to the unique selling points of their cars. They do not plonk everything in a shot to their audience. Volks way of doing things allow consumers to digest the information, and retain these points in their memory.

o3. Sometimes, Volks advertising does not have a direct linkage to their products. It allows consumers to think what the intended message should be. It might translate to many different results but that's okay but at least it ENGAGES the audience. It's something like the, Cadbury eyebrows advert some time back. It's so impactful I'm sure you know which I'm talking about. If you don't, it's time for you to get out of your cave...
Such adverts encourages parodies as well, which might be negatively viewed but hey, it helps generate people to talk about it. This viral nature will ultimately positively impact the company because of the amount of people reached.

Allright, enough of my advert talk.
I'm gonna go drink a cup of hot milk and HIT THE BED

|| 2:47 AM

I exclaimed in glee (and tried hard to stop myself from grinning too much) when I chanced upon two steals from Bras Basah. The book's really torn and tattered, but what matters is the content right?!
<3 <3 It has the old school musty smell. <3 <3 !!!!

Kat introduced this book to me which I went to reserve from the library and immediately got HOOKED on it. However, I’m only about a quarter into the paperback novel and I thought I’d have to put it on hold because I’m flying to Shanghai in less than 48 hours. I absolutely looooveeeee the book and have already listed the author in my mental shelf with the tag ‘Genious authors’. I am constantly fascinated at how he structures his sentences and it seems that the author is a living vocab book. Definitely food for the brain. Best thing is, each book is only $0.90!!!! It's like, I give the person two gold coins and still get change in return! Goodness gracious me...



Thursday, September 8, 2011 || 9:39 AM

Managed to catch up with some old friends dating way back to secondary school in recent evenings. It’s nice to have conversations with people who have seen you grown- literally, mentally and emotionally. What’s really pleasant is the fact that people are forking precious time out of their busy lives, to gather for a bit and play their part in sustaining the intangible bond. It’s heartwarming to eat and chat, reminiscence and laugh over the memories we had. Hearing about the paths people have chosen, courses they decided to dedicate themselves to, big leaps one have taken – giving up medicine for theater studies.
‘I just, really, CANNOT imagine myself doing something I dislike.’
Wouldn't settle to be one of the busy worker bees reporting to some phantom queen. Hey, don’t you think this sound exactly like something which will come out of an ATC-ian? We live to do and pursue careers we find joy and seek pride in. We live to be happy, and money is only one the factors for choosing a career. I’m proud to be an Andersonian, and I’m proud to be from the Anderson Theatre Circle and I’m proud to have taken drama as my O level subject because I know the people who have came out of this all emerged out to have generous minds; and we are never afraid to do things which are not deemed as conventional.

I think I tasted yet the best chicken rendang too! And lovely meringues which tasted a little like nougat.I got my first green packet too! Yippie!!! :)

xxx
Anyway, I just left two of my childhood friends. We were on our yearly quest to visit our tuition teacher who has taught us from kindergarten to primary school! We were constantly pointing items out which seemed familiar from our childhood. I'm so proud of my friendship with LY & Jeff :)



Wednesday, September 7, 2011 || 9:19 AM

Meet Dumbo!

Sunday, September 4, 2011 || 3:59 AM


Trying out a pair of salmon pink jeans provided both of us a convenient excuse to stay a little longer and snap a few shots. Thank god neither of us tumbled out of the fitting room enclosed by a curtain. I think we missed that by a thin margin.

So anyway, EXAMS ARE OVER. I can safely say that I’ve channeled in quite an amount of effort on my part and thank god luck was on my side because I did selective studying and what was predicted turned into reality! Thank you Kaye! Pretty confident I’d do well. Let’s hope this paragraph of words doesn’t jinx it.

It was a fruitful weekend, running errands and ticking boxes off my checklist. Now it’s down to insurance and vaccinations. Urgh, I’m such a baby when it comes to long needles. Besides that, I’ve been on this National Geogrpahic video marathon. It’s amazing how much general knowledge I’ve acquired over a span of 2 days!

Went on a brisk walking trail with my dad. The 6km we covered made me gain precious insights in the business workings, tactics and how I should go about if I eventually decide to settle for an overseas university.

Anyway, some stuff from books I've been reading which has stuck in my mind


'Humans have this tendency of short term thinking which has gotten many into trouble'
'What may be logical for many might be madness for the few'

&

2008 stats

One in four mammals
One in seven birds
One in three amphibians
70% of plant life
are endangered









Friday, September 2, 2011 || 3:18 AM


02. You can dance crazy and still look good in Lanvin.


Thursday, September 1, 2011 || 6:40 AM


The sky's so beautiful.
The moon looks like a curved sword tonight :)