I've already conditioned to pair Volkswagen with the following status : 'a company with brilliant marketing'. Why so? Because whenever I study for my papers, the marketing and branding textbook would always cite their campaigns, videos and advertising material.
Friends have always been posting their videos on Facebook as well.
Volkswagen's ability to attract attention, arouse interest and create a desire in my opinion largely stems from the fact that
01. They have the ability to gather iconic figures to advertise for them. We all know that Karl Lagerfeld is a very pardon me (anal) man with sky rocket standards. He will never amount to advertising for a company because of the few minutes of on screen glamour and monetary returns because he already has too much of a surplus of both. Volks's history of good branding made the big shots want to work with them. In addition, these figures starred are also the epitome of goodness in their respective fields. E.g. Karl Lagerfeld = Fashion & Style. John Mayer & Slash = Music.
"Karl Lagerfeld is like the Einstein of high fashion."
— Abbey Lee Kershaw
02. Volks emphasizes on different aspects in their different commercials. They allow consumers to veer and garner their attention to the unique selling points of their cars. They do not plonk everything in a shot to their audience. Volks way of doing things allow consumers to digest the information, and retain these points in their memory.
o3. Sometimes, Volks advertising does not have a direct linkage to their products. It allows consumers to think what the intended message should be. It might translate to many different results but that's okay but at least it ENGAGES the audience. It's something like the, Cadbury eyebrows advert some time back. It's so impactful I'm sure you know which I'm talking about. If you don't, it's time for you to get out of your cave...
Such adverts encourages parodies as well, which might be negatively viewed but hey, it helps generate people to talk about it. This viral nature will ultimately positively impact the company because of the amount of people reached.
Allright, enough of my advert talk.
I'm gonna go drink a cup of hot milk and HIT THE BED
|| 2:47 AM
I exclaimed in glee (and tried hard to stop myself from grinning too much) when I chanced upon two steals from Bras Basah. The book's really torn and tattered, but what matters is the content right?! <3 <3 It has the old school musty smell. <3 <3 !!!!
Kat introduced this book to me which I went to reserve from the library and immediately got HOOKED on it. However, I’m only about a quarter into the paperback novel and I thought I’d have to put it on hold because I’m flying to Shanghai in less than 48 hours. I absolutely looooveeeee the book and have already listed the author in my mental shelf with the tag ‘Genious authors’. I am constantly fascinated at how he structures his sentences and it seems that the author is a living vocab book. Definitely food for the brain. Best thing is, each book is only $0.90!!!! It's like, I give the person two gold coins and still get change in return! Goodness gracious me...
Thursday, September 8, 2011 || 9:39 AM
Managed to catch up with some old friends dating way back to secondary school in recent evenings. It’s nice to have conversations with people who have seen you grown- literally, mentally and emotionally. What’s really pleasant is the fact that people are forking precious time out of their busy lives, to gather for a bit and play their part in sustaining the intangible bond. It’s heartwarming to eat and chat, reminiscence and laugh over the memories we had. Hearing about the paths people have chosen, courses they decided to dedicate themselves to, big leaps one have taken – giving up medicine for theater studies.
‘I just, really, CANNOT imagine myself doing something I dislike.’
Wouldn't settle to be one of the busy worker bees reporting to some phantom queen.Hey, don’t you think this sound exactly like something which will come out of an ATC-ian? We live to do and pursue careers we find joy and seek pride in. We live to be happy, and money is only one the factors for choosing a career. I’m proud to be an Andersonian, and I’m proud to be from the Anderson Theatre Circle and I’m proud to have taken drama as my O level subject because I know the people who have came out of this all emerged out to have generous minds; and we are never afraid to do things which are not deemed as conventional.
I think I tasted yet the best chicken rendang too! And lovely meringues which tasted a little like nougat.I got my first green packet too! Yippie!!! :)
Anyway, I just left two of my childhood friends. We were on our yearly quest to visit our tuition teacher who has taught us from kindergarten to primary school! We were constantly pointing items out which seemed familiar from our childhood. I'm so proud of my friendship with LY & Jeff :)
Wednesday, September 7, 2011 || 9:19 AM
Sunday, September 4, 2011 || 3:59 AM
Trying out a pair of salmon pink jeans provided both of us a convenient excuse to stay a little longer and snap a few shots. Thank god neither of us tumbled out of the fitting room enclosed by a curtain. I think we missed that by a thin margin.
So anyway, EXAMS ARE OVER. I can safely say that I’ve channeled in quite an amount of effort on my part and thank god luck was on my side because I did selective studying and what was predicted turned into reality! Thank you Kaye!Pretty confident I’d do well. Let’s hope this paragraph of words doesn’t jinx it.
It was a fruitful weekend, running errands and ticking boxes off my checklist. Now it’s down to insurance and vaccinations. Urgh, I’m such a baby when it comes to long needles. Besides that, I’ve been on this National Geogrpahic video marathon. It’s amazing how much general knowledge I’ve acquired over a span of 2 days!
Went on a brisk walking trail with my dad. The 6km we covered made me gain precious insights in the business workings, tactics and how I should go about if I eventually decide to settle for an overseas university.
Anyway, some stuff from books I've been reading which has stuck in my mind
'Humans have this tendency of short term thinking which has gotten many into trouble'
'What may be logical for many might be madness for the few'
One in four mammals
One in seven birds
One in three amphibians
70% of plant life
Friday, September 2, 2011 || 3:18 AM
02. You can dance crazy and still look good in Lanvin.