Well, I kid you not. The impossible has happened. Consumers are purchasing Gucci from the convenience store in Seoul.
Questions running through my mind: Is this a publicity stunt? What is going to happen to Gucci's branding? Is it cheaper in 7-11? The consumers who purchased in 7-11 are happy with the level of customer service? (I mean, after all, it's a luxury product right?) How do they actually display the Gucci merchandise?
Let's take a look at the news article printed.
"Sixty years ago, war-torn South Korea was one of the poorest countries in the world. Now it is the world's 13th largest economy and
a magnet for luxury goods, prying open the wallets of its wealthy people as well as tourists.
Indeed, the country's appetite for high-end labels has led to the christening of a Louis Vuitton handbag as the
"three-second bag" for its ubiquity, with one spotted every few seconds on the streets of the capital Seoul.
A survey from management consultants McKinsey & Co. shows South Koreans are less bashful than other Asians about
flaunting their bling. Only 26% of those surveyed said they felt guilty about showing off luxury goods, compared with 49% of
Japanese and 38% of Chinese respondents.
Now, the fashion conscious in this country of 50 million people will be able to shop for designer items alongside instant noodles at
their local Seven-Eleven convenience store during the New Year's holiday season.
It is not the first time Seven-Eleven, whose familiar green and red facade is on every street corner, has offered luxury goods.
The chain stocked Gucci shoulder bags and wallets during South Korea's Thanksgiving festival in September and sold a third more
"It was a big success, and we are thinking of expanding our luxury gift line to other accessories for the New Year," said
Seven-Eleven marketing official Cho Yun-jung."