"Jacqueline Koh
Plant your own garden and decorate your own soul, instead of waiting around for somebody to give you flowers"
February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008 August 2008 September 2008 October 2008 November 2008 December 2008 January 2009 February 2009 March 2009 April 2009 May 2009 June 2009 July 2009 August 2009 September 2009 October 2009 November 2009 December 2009 January 2010 February 2010 March 2010 April 2010 May 2010 June 2010 July 2010 August 2010 September 2010 October 2010 November 2010 December 2010 January 2011 February 2011 March 2011 April 2011 May 2011 June 2011 July 2011 August 2011 September 2011 November 2011 December 2011 January 2012 February 2012 March 2012 April 2012 May 2012 June 2012 July 2012 August 2012 September 2012 October 2012 November 2012 December 2012 February 2013 June 2013 June 2014 January 2015 April 2015

Thursday, December 15, 2011 || 2:11 AM

Can you imagine this brand
in this convenience store?

Well, I kid you not. The impossible has happened. Consumers are purchasing Gucci from the convenience store in Seoul.

Questions running through my mind: Is this a publicity stunt? What is going to happen to Gucci's branding? Is it cheaper in 7-11? The consumers who purchased in 7-11 are happy with the level of customer service? (I mean, after all, it's a luxury product right?) How do they actually display the Gucci merchandise?

Let's take a look at the news article printed.

"Sixty years ago, war-torn South Korea was one of the poorest countries in the world. Now it is the world's 13th largest economy and
a magnet for luxury goods, prying open the wallets of its wealthy people as well as tourists.

Indeed, the country's appetite for high-end labels has led to the christening of a Louis Vuitton handbag as the
"three-second bag" for its ubiquity, with one spotted every few seconds on the streets of the capital Seoul.

A survey from management consultants McKinsey & Co. shows South Koreans are less bashful than other Asians about
flaunting their bling. Only 26% of those surveyed said they felt guilty about showing off luxury goods, compared with 49% of
Japanese and 38% of Chinese respondents.

Now, the fashion conscious in this country of 50 million people will be able to shop for designer items alongside instant noodles at
their local Seven-Eleven convenience store during the New Year's holiday season.

It is not the first time Seven-Eleven, whose familiar green and red facade is on every street corner, has offered luxury goods.

The chain stocked Gucci shoulder bags and wallets during South Korea's Thanksgiving festival in September and sold a third more
than expected.

"It was a big success, and we are thinking of expanding our luxury gift line to other accessories for the New Year," said
Seven-Eleven marketing official Cho Yun-jung."